Today Inside Arabia is launching #SaveYemen, a large-scale, public awareness campaign in New York City.

The children of Yemen are dying by the thousands in what the UN Secretary General himself has called the “world’s worst humanitarian crisis.”  This is not a crisis of their making, but a crisis imposed upon them by the barbaric actions of a coalition of foreign powers that intervened three years ago to crush an uprising of Yemeni rebels and prop up the existing government.

In March of 2015, nine countries led by Saudi Arabia and the United Arab Emirates banded together to form a coalition to quell a rebel force,led by Abdul Malik al-Houthi, in Yemen, the Arab world’s already poorest country. The coalition claimed that the rebels were merely a tool of Iran to expand its influence and gain power in the Gulf region.  As such, the coalition immediately imposed a blockade that prevented all movement of goods and people into Yemen by air, land, and sea.

That blockade has prevented food, water, and medicines from entering the country resulting in one of the most devastating situations imaginable.  Nearly 22 million people are on the brink of starving to death right now.  People are dying of preventable diseases that Yemen has not seen in decades, including cholera, diphtheria, and measles. Tens of thousands have died in indiscriminate airstrikes by the coalition forces. Millions have been displaced from their homes by the fighting and made refugees.

The coalition forces have deliberately targeted civilian populations and non-combatants, and launched airstrikes against hospitals, schools, buses full of children, and other civilian areas and facilities, claiming that these are “legitimate” military targets.

The UN issued a report on August 28, documenting such actions and accusing the parties of intentionally committing “war crimes.”  While it accused all parties to the conflict, the report specifically blamed the coalition forces’ deliberate airstrikes for causing the most death and destruction.

To date, airstrikes alone have caused more than 16,700 deaths, killing more than 6,500 civilians, including deliberately targeting children, according to the report.

#SaveYemen is a public awareness campaign funded entirely by Inside Arabia, calling upon the UN to act now to halt this devastation and bloodshed that is ravaging human lives in this small country.

Beginning today the people of New York City will see an image of a Yemeni child with a tear in her eye plastered all over the City.  The image is designed to demonstrate the injustice and inhumanity of this war in Yemen perpetrated and perpetuated by Saudi Arabia and the United Arab Emirates, with the support of the current U.S. administration.

The #SaveYemen campaign is posting this image along with the horrific facts and statistics all over buses, on video wall trucks, on video kiosks, and elsewhere for all New Yorkers and participants at the UN General Assembly to see.

Inside Arabia is a not-for-profit media organization whose mission is to present the truth about what happens in the Middle East and North Africa to the American public.

Our team of Americans, Arab-Americans, and others are working hard to expose lies and injustice, and to call to account those who perpetrate them.  We believe in truth, justice, and the rule of law. We want to see this lawless rampage end. We can no longer sit complacently and accept this continuing devastation of human life and destruction of an entire country.

The world and the United Nations must act now to stop this war.

The views expressed in this article are the author’s own and do not necessarily reflect the views of Inside Arabia.